This year, Buffer and Social Media Week have teamed up to make our State of Social report even bigger and better.
If you can spare a few minutes, we’d be keen to hear your thoughts on the current state of the social media industry. Our survey consists of 30 questions and we anticipate it’ll take no longer than 3-5 minutes to complete.
start
 
Which of the following best describes the principal industry of your organization?


 
How many full-time employees does your company have?


 
How many people are on your marketing team?


 
Is your company B2B or B2C?


 
Does your company have a documented social media strategy?


 
Which of the following channels does your business use currently?


 
Which of the following channels are the highest priority for your business?


 


Has your business created Stories on Snapchat in 2017?


 
Has your business created Stories on Instagram in 2017?


 
Do you plan to create more Stories” content (on Snapchat, Instagram or Facebook) in 2018?


 
How often does your business publish video content?


 
Which platforms do you post video content on?


 
What factors are holding you back from creating more video currently?


 
How strongly do you agree with this statement:My Facebook organic reach has declined over the past 12 months”


 
What types of content does your business share on social media? 


 
What types of content does your business plan to create more of in 2018?


 
Has your business broadcast any'live' video content in 2017? E.g. Periscope, Facebook Live


 
Which channels have you created live video on?


 
How frequently do you share live video?


 
How effective has your company found live video?


 
Has your business used any Messaging apps for marketing? (e.g. Messenger or Whatsapp)


 
If yes, which platforms have you used?


 
Have you invested in paid ads / sponsored posts on any of the following platforms?


 
Has your social media advertising budget increased in the past 12 months?


 
Do you plan to increase your social media advertising budget in 2018?


 
How do you tend to measure the ROI of your social media advertising?


 
How effective has paid social media advertising been for your business?


 
How effective has social media marketing been for your business?


 
How important is social media to your company’s overall marketing strategy?


 
Which of the following channels are most effective for your business?


 
Would you like us to let you know when we publish the survey results?

If yes, add your email below and we'll drop you a message when the results are live.
Thanks so much for participating in our State of Social 2018 survey. We really appreciate it and will be publishing our results in January 2018.
Check last year's results
Powered by Typeform
Powered by Typeform